1
New email users
Having an email account is vital to do any type of online activity. With a 6% annual increase, there will be 2.849 million active email users by the end of 20181.
Quality Email Marketing
Email, the most efficient channel to boost sales
In 0 seconds email Marketing has generated revenues of 0€
1
New email accounts
The annual growth of email accounts is 3%. By the end of 2018, it is estimated that there will be 5.235 million email accounts. The average accounts per user is 1,71.
1
Emails sent/received
In 2014, 196,300 million emails were sent and received daily. The forecast for 2018 rises to 227,700 million emails exchanged daily1.
1
Spam sent
171,000 million spam messages are sent every day1. Unknown senders and inappropriate subject lines are the main reasons why users report emails as spam.
1
Traffic Business Email
In 2014, 121 emails have been sent/received on average per user and per day. In 2018, it will reach 140. With a 7% annual growth, it is estimated that 139,400 million emails will be exchanged daily in 20181.
1
Traffic Consumer emails
Outside the business environment, the increase of emails sent/received was only 0.3% in 2014. The estimate traffic for 2017 is 88,300 million emails every day, and will be maintained in 20181.
Opens by device
18%
Tablet
34%
PC
48%
Mobile
1
New mobile devices
The number of mobile devices being used, including mobile phones and tablets, will grow from 7,700 million in 2014 to 12,100 million in 2018.4.
1
New mobile users
In late 2018, 6.200 million users will use mobile technology, 84% of the world's population.4.
1
New mobile email users
The use of mobile email is growing at an annual rate of 23%. In 2018, 80% of email users will access their inbox on their mobile4.
For 61% of the users, email is the preferred channel to receive commercial communications.
Pew Research Center
With email marketing, conversion rates are three times higher than in social networks.
Mckinsey&Company
44% of users who receive promotional emails buy online at least once a year.
Convince and convert
Email is 40 times more effective than social networks to attract new customers.
Mckinsey&Company
72% of people subscribe to a newsletter because they expect to receive discounts.
BlueHornet
For every dollar spent on email marketing, the average ROI is $44.25.
Experian
457.826
generated every second thanks to email marketing
The email is and will be the channel with the greatest ROI. For every euro spent on email marketing, the average ROI is about €39. Annual growth in profits generated by email marketing is 18%. At the end of 2018, the profit generated will raise to approximately €20.5 million annually3.
As stated in this infographic, Email is more alive than ever: the use of email, as well as the number of email users, will continue to grow in the coming years. On top of this, remember that email is one of the channels with the highest ROI, and thus it must be integrated in your "marketing mix". Not sure how to proceed?, contact us
Sources
- 1. Radicati Group - Email Statistics Report, 2014-2018 – Executive Summary
- 2. Litmus
- 3. Radicati Group - Email-Market-2014-2018-Executive-Summary
- 4. Radicati Group - Mobile-Statistics-Report-2014-2018-Executive-Summary
- 5. Marketing Land - Mobile Devices Drive 66 Percent Of Email Opens-Report