On our website, you can find more than 30 ebooks about email marketing. You can download them in PDF format and use them to improve specific aspects of your campaigns, get inspired by the examples they include, or gain a better understanding of everything surrounding email marketing.
To make it easy for you to choose where to start, we've selected a couple of guides for each specialization. This way, you can prioritize based on your needs, although we certainly recommend reading them all to expand your knowledge and enhance your skills as a professional.
Email marketing ebooks you should read if you're just starting
- Email marketing for beginners: We address the most common questions about planning, types of campaigns, campaign design, statistics... everything you need to know to get started.
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- How to Get Subscribers for Your Email Marketing: It's the main concern for anyone and something that should never be overlooked. We provide tips based on our experience to help increase the quality of your contact list, not just the quantity.
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Ebooks to Elevate Your Campaigns
- Email Marketing Checklist: This comprehensive list for reviewing your emails might not be short, but it's worth dedicating a few minutes to ensure everything is perfect. Plus, there are automated tests available.
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- 60 Mistakes to Avoid in Your Email Marketing: Sometimes you can apologize, sometimes you can't. So, it's best to take care of different aspects of your campaigns to prevent any mishaps.
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Email Marketing Ebooks for Marketing Professionals
- Email Marketing Calendar 2023: What's being celebrated today or upcoming? It's very possible that you can leverage an international day to run a timely promotional campaign.
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- Effective CTA Design: If clicks are your metric to gauge promotion success, this is your guide. It includes notes on copywriting and design to boost your conversion rate.
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Email Marketing Ebooks for Communication
- Email Marketing Strategy for Events: The most common emails are aimed at getting attendees, but we also recommend using them after the event to foster customer loyalty.
- Email Marketing for Internal Communication: It's possible to reach employees through various means, and email has many advantages. We suggest some messages you could send them.
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Email Marketing Ebooks for Designers
- Typography in Email Marketing: Which fonts are suitable for use in a campaign? We offer our suggestions for both text and graphic elements.
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- 10 Email Marketing Campaigns with Good Design Practices: Real examples are a great source of inspiration, so don't miss this collection for your upcoming designs.
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Email Marketing Ebooks for Copywriters
- 5 Key Elements for Writing a Newsletter: Each channel has its peculiarities, and in this guide, we tell you what they are for email so you know how to write campaigns and newsletters.
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- Persuasion Applied to Email Marketing: Getting opens and clicks depends on many elements, especially the words used in the subject and the calls to action.
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Email Marketing Ebooks to Understand Technical Aspects
- The Secrets of Deliverability in Email Marketing: If it's the first time you hear the word "deliverability," this guide explains its meaning and everything it entails for your campaigns, including best practices.
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- Accessibility in Email Marketing: There are tools that help you verify if your email is accessible or what aspects of design, content, or programming can be improved.
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Still want to read more? A bonus: Periodic Table of Email Marketing with details about the factors influencing each send. And you have many more in our section of email marketing ebooks.
