Campaign editor

Tool that facilitates the design of campaigns to users without knowledge of graphic design or programming. It is based on blocks of different types of content (text, image, button, countdown, etc.) that you only have to drag and drop to create the message you want to send.

Acrelia's email campaign editor allows you to insert custom buttons, countdowns, video, dynamic images and much more. Try it now.

What features should a good campaign editor have?

An effective campaign editor should allow you to design attractive emails intuitively, without the need for technical knowledge. The most valued features include:

Customisable templates
Preview on different devices and email clients
Ability to insert dynamic content
Control over styles, images and links without touching the code
Inclusion of reusable snippets to save time on recurring newsletters
Accessibility level check and spam analysis before sending

In tools such as Acrelia, these types of editors are designed so that both marketing teams and users without a technical profile can quickly launch professional campaigns.

What is the difference between a block editor and a code editor?

The block editor allows you to build campaigns from predefined elements, ideal for non-technical users. The code editor offers full control over HTML, useful for layout designers who need to customise the design as much as possible. Some platforms allow you to switch between the two to offer flexibility without sacrificing precision.