Email Subscriber Lifetime value
Lifetime value of a subscriber. It is calculated by dividing the revenue generated through email marketing during a specific period of time, for example one year, by the number of active subscribers. The result is multiplied by the average lifetime of a subscriber, i.e. how long it takes for the subscriber to become inactive.
Do you want to know the real performance of your email campaigns? With Acrelia you have detailed statistics in real time. Try it now!