MMS
MMS or Multimedia Messaging System differs from conventional SMS because it allows mobile terminals to send and receive multimedia content, whether images or audio/video clips.
What are the features of MMS?
The main difference between SMS and MMS is that the latter have the capacity to reach 300KB, so they can incorporate files in addition to plain text. In addition, it is also possible to apply modifications to the text in this type of message and to change the typography used or, for example, the size of the text.
What are the advantages of using MMS over SMS?
Although SMS is more universal, MMS offers clear advantages when greater visual impact is needed:
- It allows you to include images, videos, audio or animated GIFs
- It supports messages longer than the 160 characters of SMS
- It improves brand recall thanks to visual elements
- It facilitates conversion when the product or promotion is shown directly
This format can be especially useful in promotional campaigns, product launches or visual reminders.
When is it better to use MMS instead of SMS?
MMS is recommended when the message needs visual or emotional context, such as:
- Advertising discounts with eye-catching banners
- Sending personalised invitations or greetings
- Displaying products or locations using images
- Sending short videos with promotional messages
However, if the message is purely informative or urgent, SMS is still faster and more effective.
What are the limitations of MMS?
Despite its advantages, there are several factors to consider:
- Not all devices or data plans support MMS correctly
- It may cost more than SMS, depending on the operator
- Multimedia content must be optimised to load quickly
- Personalisation is more limited than in other channels such as email
Therefore, it is advisable to carry out tests before launching a mass campaign.