It seems like the world comes to a standstill in August, but at the same time it's high season for many sectors. It is possible that some of our subscribers are on holiday and open rates and conversions are affected, but we can adjust the planning of mailings to incorporate more summery messages so as not to lose contact with them. There are a few global days that you may find useful.
Here are 10 suggestions for your August marketing campaigns!
World Day of Joy
If you already celebrated Yellow Day in June, you may not need to insist on this kind of positive message, but 1 August is the Day of Joy. There are several sectors that can celebrate it: eating with the family, partying with friends, making a romantic plan with your partner or shopping to lift your spirits - everyone deserves to be happy!
Source: Really Good Emails
International Cat Day
8 August is the only day of the year when you are justified in sending kittens. If it has something to do with your business, congratulations because it's more than justified. If not, you can also include them in your normal mailing with a wink to these little animals, as emojis in the subject line, memes to accompany your news, in the photos of your products... If you prefer, 26 August is the day of the dog!
Source: Really Good Emails
International Youth Day
They say that youth is a state of mind, so on 12 August you can send a special mailing regardless of the age of your database because we are all young! If you have information about their generation, you can segment and celebrate more specifically. You can also give out to younger members of the team, for example in technical support or customer service.
Source: Really Good Emails
World Calligraphy Day
The second Wednesday of August is considered the handwriting day. This art seems to be lost with so much digitalisation, so it can fit into your email marketing plan to write a traditional letter to your subscribers or create a phrase that represents your values. Do you have to write it in your own handwriting? Surely, they would be impressed, although you can also opt for a handwriting typography that imitates it.
Source: Really Good Emails
National Vinyl Record Day
Celebrate Vinyl Record Day on 12 August with a nostalgic campaign that connects emotionally with your audience. Use email marketing to share playlists, music stories or retro-inspired products. This day is perfect for highlighting special editions, launching themed promotions or simply paying homage to analogue charm. Make your brand sound loud... and on vinyl.
National Relaxation Day
15 August is the Assumption of the Virgin Mary, but also the day of relaxation. It seems like a good day to promote relaxation, although it's best to post a few days earlier because it's a bank holiday in some countries. You can use a meme to explain how the team relaxes in a busy office, give some tips to help your customers to be more relaxed while shopping on your website or recommend them to take a holiday.
Source: Really Good Emails
World Photography Day
19 August is photography day and, considering it's summer, one way to keep engagement high is to organise a photo contest. The simplest ones just involve sharing a picture of what your holiday has been like, the more demanding ones make you include the product to give it more prominence. As always in these cases: it depends on the prize!
Source: Really Good Emails
Hashtag Day
Hashtag Day is a perfect excuse to link your email marketing strategy with social media. Create a campaign that invites your subscribers to use your brand's own hashtag, share the best user-generated content or launch a viral challenge. Integrate your channels and turn your emails into a starting point for digital conversations.
Source: Really Good Emails
Solidarity Day
Throughout the year, brands join many causes as part of their CSR. In addition, 31 August is Solidarity Day, so you can choose a theme to commit to or explain those actions that are already being carried out. This is a very corporate message, so it should be signed by the head of the company to give it more prestige among customers and subscribers.
Source: Really Good Emails
Blog Day
The word blog has a certain similarity to the date 31 August (3108) and that is why it is celebrated on this day. Whether you have a blog or not, you can make a post or send a newsletter with a selection of featured articles or a recommendation of relevant, unknown blogs or perhaps from your own subscribers if you have that information in your database. You can thus fulfil the objective of driving traffic to your website or increasing engagement.
Source: Really Good Emails
