September does not officially mark the beginning of the new year, but almost because it is the start of the school year and this conditions the planning of all marketing actions. Back to school is traditionally a return to normality. The summer is over, the intensive working day and the holidays are over. It is time to re-prioritise to ensure that in the last months of the year you achieve your objectives. By planning your mailing calendar in time, getting back to the routine won't be so hard.
Here are 10 suggestions for your September marketing campaigns!
National GIF Day
1 September is the day when it is justified to insert one or more GIF files in your campaign. You can use them as an extra element, for example with an animation of your product, or as the main character in a story that explains how your summer was and what you have planned for the rest of the year. Remember that this format is very good for animations, but they must be short in order not to lose quality or increase the download time.
Source: Really Good Emails
Colour Blind Awareness Day
On 6 September you can send a message explaining how people with vision problems see your campaign or your product. This way you can make your subscribers aware of the importance of taking care of accessibility, not only in email marketing, but also in any kind of action, so that everyone can enjoy a good brand experience.
Programmer's Day
September 12 marks Developer's Day, a perfect date to recognise the work behind the technology. Launch a campaign highlighting how your product or service supports innovation and technological development. You can share developer stories or show how your brand contributes to technology education.
International Day of Democracy
15 September is International Day of Democracy, a key moment to reflect on the importance of participation. Use this date to launch a campaign that highlights the values of transparency, leadership and participation within your company or products. Perfect for brands that promote inclusion, sustainability or corporate governance, and value the opinion of their community.
World Car-Free Day
European Mobility Week includes a Car Free Day on 22 September to raise awareness about the use of more sustainable vehicles. In addition, 16 September is the day for the preservation of the ozone layer, so there are several possible moments to explain what your company is doing in this area. You can also collect some photos of your team cycling to work or ask your customers to send in theirs for a prize draw.
Autumn
On 23 September autumn officially begins. This is the occasion to change the header of your newsletter and send it in the typical colours of this season. Take the opportunity to compile the most important news of the summer that has already ended, set the challenges for the last quarter or make a selection of products that can be related to autumn.
Source: Really Good Emails
World Tourism Day
27 September is the day to highlight the value of tourism from any of its spheres of influence (society, culture, politics, sustainability, economy). There are many businesses linked to this sector, although anyone can propose what to do in the city where the company has a head office, for example around the offices or shops to inform a customer who visits them.
Source: Really Good Emails
World News Day
On 28 September you can use World News Day to reflect on the role of the media in news. Take the opportunity to launch a campaign that highlights how your brand contributes to keeping your audience well-informed. You can offer exclusive content, highlight industry news or promote your own news platforms.
International Translation Day
If you do not yet have a newsletter in several languages or you do not allow the user to decide in which language he/she wants to receive it, you can take advantage of 30 September to communicate this launch. It is Translation Day, so you can also use it to test the possibility of adding new languages to your form or to your mailings. Users appreciate receiving information in their main language, but you should make sure that it is worth the effort.
International Podcast Day
30 September is International Podcast Day, a medium that is gaining more and more prominence. If your brand uses this format, this is the perfect day to share special episodes, promote podcast series or invite new listeners. Share the benefits of podcasts for your audience and promote audio content.
