Welcoming new subscribers is a good practice because, despite being something automated, it makes a great first impression. Since it has a high open rate, it serves as a reference to establish the relationship between sender and recipient. To show you the possibilities you have to create the perfect welcome email, we've compiled 10 examples of how to greet both customers and subscribers you want to convert to customers.
Send a letter
Email marketing can have a personal component, like a conversation between two people who have just met: they greet each other, exchange a few words and send good wishes. This is how letters have always been and can also be a welcome message.
Source: Really Good Emails
Notice:
- This is a short message, only three sentences long, explaining what the brand is and what it wants to be for the user.
- The photo directs the eye towards the initial, a rather informal greeting.
- The signature is handwritten, giving it a more human touch.
Explain the basics
Minimalist email design can be used from the very first welcome email, making it clear from the start that simplicity and functionality are prioritised. This idea can be implemented with a clean image and explanatory text, as in this example.
Source: Really Good Emails
Notice:
- The header illustration greets the recipient in a very approachable way.
- The black and white design makes the login button stand out, but also makes it look like a very easy-to-use tool.
- It indicates three easy steps, with simple icons and links to learn more.
Confirm, but with personality
When you send notifications to confirm a registration, you can start to convey the essence of your brand, both in the tone of the message and the images used.
Source: Really Good Emails
Notice:
- The colours are bold, almost garish, serving the purpose of attracting attention.
- The main image is fun, but so are those surrounding the Instagram icon.
- The text is what you would expect from a colleague inviting you on a weekend adventure, not so much from a digital marketing action.
Build community from the start
Welcoming to a mailing list can be cold, but welcoming to a group, team or community has the opposite effect. Repeated use of "we" or "our" in the text is key to creating that emotional connection with the brand that becomes one of them.
Source: Really Good Emails
Notice:
- Address the user as "you" and always as "we" when talking about the company.
- The message explains the expected frequency of publications.
- Include social media icons.
Inform new members
A good example of a welcome email is also a corporate manifesto, i.e. it explains what the company believes in so that its values are understood. In this case, moreover, it does so with humility and by gaining the user's sympathy.
Source: Really Good Emails
Notice:
- How it thanks the user for their registration and future purchases.
- How it introduces some products and the discount and free shipping code.
- How it includes design elements that give visual continuity to the whole campaign.
Point the way
If the user receives an email right after registration, they expect to receive a confirmation in their inbox, but also an indication of the next steps they need to take, for example, to complete their profile or finish the process.
Source: Really Good Emails
Notice:
- The text encourages you to start creating right away.
- The button to finish setting up the tool.
- The offer of help so that you have no doubts about how to continue.
Add a video
Video is a good ingredient in your email marketing strategy. Make one specifically to greet and welcome them or insert the one you have to explain how your product or service works.
Source: Really Good Emails
Notice:
- The header image already shows the platform.
- The first steps guide ends with a video.
- The three call-to-action buttons will be useful to have data on which one is clicked the most and to know the level of the new users.
Encourage the steps
There are many types of possible mailings, but illustrations always add a nice touch. They are distinctive because they are not often used and they also serve to graphically show a process or functionality that new customers may need to know about.
Source: Really Good Emails
Notice:
- The call to action comes before the explanations.
- Each step has its illustration and button.
- The design style is simple, so is the text and, by extension, it is assumed that the use of the app.
Send a discount
Many first-time customers sign up for the newsletter to receive a discount email for the first purchase or to get free shipping. Even if you want to cut to the chase and get them to use it as soon as possible, you can also indicate the tone of future communications and the corporate style.
Source: Really Good Emails
Notice:
- How you greet the new "friend" you want to make a "customer".
- How do you position the models in the image.
- How do you combine corporate colours to contrast the background and text.
Recommend the following purchase
A shop with a large catalogue can take advantage of the welcome to send an email with the latest news. It serves as a preview of how future newsletters can be and also encourages the first purchase (even if there is no associated promotion).
Source: Really Good Emails
Notice:
- Several types of products are selected and linked to the rest.
- The title and author of the book are used, even if it is shown on the cover, which would help those who do not have the image download activated.
- A general email will be sent without filtering by the shop.
