Email will clearly remain the undisputed leader in 2015 to send commercial communications, and it will continue offering among the highest ROI and user engagement.
Email is not dead: People prefer email for commercial communications. Did you know that it might increase your conversions by up to 200%1?
However, although its popularity continues to boom, getting email marketing to work to your advantage is only possible if you adapt and fine-tune your messages in a professional way.
Keep in mind the following issues to get the most out of your email marketing campaigns in 2015:
- Email openings from mobile devices will continue to grow. With increasingly hyper connected and multi-device users, it is vital that your email marketing campaigns are responsive and adapted to be viewed correctly from any terminal.
- Subject and pre-header will be even more relevant. In 2015, the emergence of new large-size mobile devices, as the new iPhone, that are able to display more characters in the sender line, subject and pre-header will provide users with more attractive information directly in their inbox. Take advantage of it to get these users to open your emails.
- Fully customized contents and advanced segmentation. Segmented and targeted mailing records up to 6 times more conversions. Customization of sendings, in the subject line for instance, increases open rates by 26%2. In 2015, it will be vital to bet on micro-targeting, identifying small segments of your contact lists and customizing as much as possible to ensure upmost relevancy to every single recipient.
- Video email marketing. According to a trends 2015 survey of Videos For Your Business, 63% of users who decide to visit a corporate website do it after watching a video; either through email, social network or Youtube. Over 58% of mail readers support HTML53 video: it's time to integrate it into your campaigns. In addition, the ROI of video email marketing is 280%3 higher than that of standard emails and can actually increase your sales up to 74%4. If you implement it, it will help you attract the interest of your audience whilst giving your emails an original and creative touch. To learn more, take a look at the article 7 Reasons to add video to your email campaigns.
- Do inbound marketing. Integrating all your communication channels should be the cornerstone of your digital marketing strategy in 2015, thus your email marketing campaigns will gain greater relevance and visibility.
References
1 MecLabs / 2 Adestra / 3 Email Uplers
