Which percentage of returns is typical?

Even double opt-in contact lists can experience a high bounce rate the first time a mailing is sent.

Obtaining bounce rates higher than 5% is common in the first mailing and is usually reduced considerably in subsequent mailings. In Acrelia News we take care to keep your contact lists up to date by discarding from future mailings hard bounces, spam reports and unsubscribes, to maximize your delivery and open rates. However, we do not allow these bounce rates.

For this reason, we recommend that you first clean your list using an email verification service.

If you have a high bounce rate, we recommend you to analyse the quality of your list: how you got the list of contacts, when was the last time you send a campaign to it and what bounce and unsubscribe rates you have had for it before.