Google Analytics tracking in newsletters

When you schedule a newsletter with Acrelia News, you can include a tracking keyword for Google Analytics.

If you set this value, your newsletter links will include the utm_campaign parameter, in addition to the utm_source and utm_medium.

The final url will look like this:

https://www.example.com/?utm_source=Lista1&utm_campaign=MiPrimeraNewsletter&utm_medium=email

Where utm_source will contain the name of the contact list you are sending to, utm_campaign will be the value you set when you programmed the sending and utm_medium will be informed with the value "email".

You can check the statistics in Google Analytics for a specific campaign, from the section "Acquisition - Campaigns".

In addition, if you go to the campaign statistics panel in Acrelia (Stats > Campaign Stats), you will be able to see the tracking word you have assigned to a specific campaign.