Comply with regulations and prevent your emails from ending up in SPAM with Acrelia

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For your email marketing strategy to be effective, it's essential that your emails reach your subscribers' inboxes and comply with all data protection regulations. Acrelia helps you avoid spam, improve deliverability, and ensure that your emails are 100% legal and secure.

Ensuring compliance with the Organic Law on Data Protection and Guarantee of Digital Rights (LOPDGDD), the General Data Protection Regulation (RGPD), and the Law on Information Society Services and Electronic Commerce (LSSI-CE) is key to avoiding penalties and increasing the trust of your recipients.

In email marketing, deliverability is everything. If your emails don't reach your subscribers' inboxes, your efforts are wasted. Acrelia offers you all the tools and support you need to ensure your emails comply with anti-spam regulations and follow deliverability best practices.

Our platform helps you protect your domain's reputation, avoid blocks, and comply with legal requirements so you can focus on what really matters: connecting with your audience effectively.

How Acrelia Improves Email Deliverability

Compliance with Antispam and Data Protection Regulations

Failure to comply with email marketing laws can lead to your emails being blocked, blacklisted, or subject to financial penalties. With Acrelia, you can ensure your company complies with key regulations such as:

• General Data Protection Regulation (GDPR) - Ensures explicit user consent and protects their privacy.
• Law on Information Society Services and Electronic Commerce (LSSI-CE) – Regulates commercial shipments in Spain and the EU.
• LOPDGDD: Ensures the legal processing of personal data and grants digital rights to users.

Acrelia facilitates compliance with these regulations by providing tools for:

• Obtain and manage your subscribers' consent with regulatory-compliant forms.
• Configure automatic unsubscribe options to ensure users' right to stop receiving emails.
• Include customised legal notices and privacy policies in your campaigns.
• Automatically manage complaints about spam and non-existent email addresses.
• Ensure that your subscribers' data is treated securely.

Email Authentication and Sender Security

To prevent your emails from being detected as spam, Acrelia allows you to easily configure the main email authentication protocols, ensuring that email providers trust your messages:

• SPF (Sender Policy Framework) – Verify that the server sending your emails is authorised to do so.
• DKIM (DomainKeys Identified Mail) – Add a digital signature to your emails, preventing tampering in transit.
• DMARC (Domain-based Message Authentication, Reporting & Conformance) – Protect your domain against identity theft and phishing.

If you don't have technical knowledge, our team can help you configure these protocols to ensure maximum security and deliverability.

Blacklist Protection and Real-Time Monitoring

The reputation of your domain and IP address directly affects the deliverability of your emails. Acrelia offers real-time monitoring to detect if your IP or domain has been blacklisted and implement corrective measures before it affects your campaigns.

How do we protect you?

• We monitor blacklists in real time to detect and correct problems before they affect your campaigns.
• We detect and resolve deliverability issues before they affect your campaigns.
• We analyse your domain's reputation to avoid penalties from major email providers (Gmail, Outlook, Yahoo, etc.).
• We apply IP warm-up strategies for new senders or those with high sending volumes.

Intelligent Subscriber List Management

Acrelia helps you maintain a clean, high-quality database, avoiding inactive contacts or risky addresses that could damage your reputation:

• Detection of spam traps and temporary emails.
• Automatic cleaning of invalid addresses to reduce bounce rates.
• Advanced opt-out and preference management to comply with personal data processing regulations ensuring that you only contact users who have given their consent.

With an optimised list, your emails reach those who are really interested, increasing interaction and reducing the risk of being marked as spam.

Deliverability Audit and Consulting

If you want to go further and make sure your campaigns achieve maximum performance, our team of experts can analyse your mailings and recommend specific improvements.

Our services include:

• Technical review of campaigns and analysis of factors that may affect deliverability.
• Identification and resolution of IP or domain reputation problems.
• Customised strategies to improve open rates and reduce bounces.

Protect your Email Marketing with Acrelia and avoid spam

Ensure that your emails reach the inbox, complying with regulations and applying the best practices of deliverability. With Acrelia, you don't just send emails, you send messages that arrive and generate impact.

Want more information? Contact us and find out how we can help you improve the deliverability of your campaigns.