GDPR and Email Marketing: Comply with regulations and protect your subscribers' data with Acrelia.

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The General Data Protection Regulation (GDPR) has changed the way companies can manage their customers' personal information. In the field of email marketing, ensuring compliance is not only mandatory, but also strengthens the trust of your subscribers and enhances your brand's reputation.

With Acrelia, you can ensure that your campaigns comply with the RGPD and the LOPDGDD (Organic Law on Data Protection and Guarantee of Digital Rights), avoiding penalties and optimising the security and legality of your mailings.

What does the GDPR require for email marketing?

The GDPR (EU Regulation 2016/679) sets strict rules on the processing of personal data across the European Union. If you run email marketing campaigns, you must ensure compliance with these key principles:

• Explicit consent: You cannot send emails without the user's clear and unequivocal consent. Pre-ticked boxes and implicit consent are not valid.
• Transparency and right to information: You must inform subscribers about the use you will make of their data, including your identity, the purpose of the processing and how long the information will be kept.
• User rights: Subscribers must be able to access, rectify, delete, and transfer their data, as well as oppose the processing of their data at any time.
• Data security: You have the obligation to protect the personal information of your contacts, avoiding unauthorised access or leaks.
• Proactive accountability: You must demonstrate that you have taken the necessary steps to comply with the GDPR and be able to justify this in the event of an audit.

How Acrelia helps you comply with GDPR in email marketing

Secure Collection and Explicit Consent

Acrelia allows you to manage consent in a transparent and legal manner:

• GDPR-compliant subscription forms, with consent boxes not pre-ticked.
• Double opt-in to ensure that each user voluntarily confirms their subscription.
• Recording and storage of consent in order to be able to prove its validity in case of inspection.

Don't have a GDPR-compliant form? The Acrelia team can help you set it up so your subscriber acquisition is 100% legal.

Personal Data Management and Subscriber Rights

Our platform makes it easy for you to manage user rights, ensuring compliance with regulations:

• Access to data: Subscribers can request the information you have about them.
• Data Modification: Allows users to correct their information in your database.
• Data portability: Facilitates the export of data if the user wishes to transfer their information.
• Clear and accessible unsubscribe option in all emails, without obstacles or complicated processes.

With Acrelia, you can automatically manage user unsubscribes and comply with regulations effortlessly.

Security and Information Protection

Complying with the GDPR not only means managing personal data correctly, but also ensuring that it is protected against unauthorised access, loss or cyber-attacks. Acrelia reinforces information security with advanced measures that guarantee the confidentiality, integrity and availability of data:

• Secure servers in the European Union, ensuring storage in compliance with regulations.
• Data encryption and restricted access to authorised personnel only.
• Continuous monitoring to detect any unauthorised access or security breach.

Safety Certification: ENS and ISO 27001

To guarantee the highest security standards, Acrelia is certified in the National Security Scheme (ENS) and ISO 27001, two of the most demanding frameworks in data protection and cybersecurity:

• National Security Scheme (ENS): This certification, mandatory for technology service providers working with the Public Administration in Spain, guarantees that Acrelia complies with strict security requirements in the management and processing of data.
• ISO 27001: Acrelia also has this international certification, recognised worldwide, which establishes best practices in information security management. With this standard, we ensure that our clients' data is protected against risks such as cyber attacks, leaks or unauthorised access.

Why is it important?

By using Acrelia for your email marketing campaigns, you guarantee that your subscribers' data is protected under the highest security standards, reducing the risk of breaches and ensuring regulatory compliance.

With Acrelia, you can guarantee that your email marketing is secure, legal, and highly effective.

Need help adapting your strategy to the GDPR? Contact us for expert advice.