Dynamic contents for email marketing

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Emails with personalised and segmented content to subscribers' interests receive more clicks and higher conversions because they are more engaging and relevant. A dynamic message will help you boost results and maximise the revenue from your email marketing efforts.

Campaign segmentation allows to send different messages depending on the fields in the database. The more information you have from subscribers, the better you can meet their needs with your newsletters and better statistics they will get. It is a decision related to the design of the form, so you must make sure that you ask them for the information that will be useful to you.

Personalisation can be based on their interests in relation to the type of content their want to receive (news, events...), the city or neighborhood in which their live, the sector in which their work or any other data you need to send them a fully personalised message. Keep in mind that it must be what they are willing to share with you, so not all fields may be mandatory.

If segmentation options seem complicated or too time-consuming, you haven't tried dynamic field management in the Acrelia campaign editor. We make it easy for you to select which content blocks will be visible to each segment so you only send them the information they're truly interested in.

You will not send dozens of variations of the same message ever again: you only need one sending. The fields of dynamic content vary according to who the recipients are and the information you have about each of them. You will only have to choose the text and images that you want each subscriber to see and we will ensure that they see it perfectly. You can even adjust the subject and preheader so that they are different depending on who receives it.

Using dynamic content in your newsletters will increase the performance of your campaigns, and since you don't need any technical knowledge to get started, your email marketing will be more profitable from day one. Creating personalised content for each of your subscribers is easy with Acrelia.