How to send a campaign only to the subscribers who have opened my newsletter

Sometimes you may need to send a campaign to only those contacts who opened your last newsletter (or any of the newsletters you have sent them) and therefore are really interested in your communications. In this case, you must create a segment (or filter) of subscribers who opened the newsletter, in order to send other newsletter to this new segment.

To do this, you must follow these steps:

Create a segment on your contact list

• Go to "Contacts" - "Segments"
• Click on the button "Add"
• Complete the information requested:
  • Segment Name: Write a name that helps you to remember the segment. (Example: Subscribers who opened my newsletter)
  • Contact list: Choose a contact list
  • Type of coincidence: All Rules
  • Segment Rules:
    • 1st filter: Sending - has been sent - campaign
    • 2nd filter: Campaign Open rate - opened - campaign

You'll find more information about how to create and use segments in our support article 'How to create and use segments'.

Send a campaign to one segment

• Clic on "Campaigns" - "Send a campaign"
• In the field "Recipients" select "segment of a list".
• Select the corresponding segment (Example: 'Subscribers who opened my newsletter'
• Clic 'Next' and just set your sending as usual.

On the contrary, if you want to send a campaign only to contacts who have not open your newsletter we recommend you to read the article 'How to send a campaign only to the subscribers who have not opened my newsletter'.